Ecommerce development in Manchester
Greater Manchester is home to some of Britain's biggest online fashion retailers, and the brands that followed them learned the same habits: weekly drops, heavy discounting, and return rates that would sink a slower business. A mid-sized online retailer here is rarely short of traffic. It is short of a platform that can launch a range on Thursday, survive the sale on Friday, and process the returns the following week without a finance team working weekends.
We work on the parts that decide the margin: stock that is right across the website, marketplaces and warehouse; returns that flow back into sellable stock quickly; and order data that reconciles with what the 3PL shipped and what the payment provider paid out. Whether that means a better Shopify setup or a headless build, we will tell you plainly and explain why.
Manchester's software market has two centres of gravity, a tram ride apart. MediaCityUK in Salford is home to BBC North and ITV, and to the production companies, post houses and broadcast suppliers that grew up around them. Their systems are about media and rights: asset libraries, scheduling, metadata that has to follow a programme from edit to broadcast to streaming, and the comments, votes and uploads that now come with so many shows. Anything that hosts what the public posts needs moderation designed in from the first episode, because the busiest night is usually the launch.
The other centre is online retail. Greater Manchester is home to THG, boohoo, AO and Auto Trader, and that concentration has produced a generation of engineers and smaller brands who think in conversion rates, warehouse cut-offs and peak trading. The mid-sized retailers we hear from have usually outgrown their first platform in stages, and the joins between the shop, the warehouse and the finance system are where the money leaks. Between the broadcasters and the retailers sit the city's digital agencies, building for clients across the North and London, and they often need engineering capacity for a quarter rather than another permanent seat.
Hiring here is cheaper than London but not cheap. ITJobsWatch puts the median advertised salary for a software engineer in Manchester at £75,000 over the six months to September 2026, and GCHQ, which opened its Manchester site in 2019, now competes for the same security-minded engineers. Retailers and agencies feel the squeeze most in the run-up to peak, when a build has a fixed date and a permanent hire would arrive after it.
Working with us from Manchester fits the day you already have. Four hours of every working day overlap with yours, set across your morning, so stand-up, review and decisions happen live with the engineer who writes the code. The afternoon runs on pull requests and written updates in your own Slack, GitHub and Linear, waiting for you when you get back from lunch, with runbooks and architecture notes written as the work goes.
We are the right fit for a defined build, a deadline before peak, or a quarter of extra senior capacity for an agency that has won more work than it can staff. Start with a fixed-price two-week piece and judge us on the result. For agencies, we work white-label under your name, in your repositories and your tools.
Four ways this arrives.
The ERP updates overnight, the store sells all day, and by morning the two do not match. We build the sync as a queue with retries and reconciliation, decide which system wins for each field, and alert on drift before a customer buys stock you do not have.
Or checkout slows until people give up. We cache what can be cached at the edge, keep live stock checks off the browsing path, load-test the shape of a real launch rather than a steady trickle, and queue anything that cannot scale.
Bundles, B2B price lists, subscriptions, delivery rules by postcode. We build it as a custom Shopify app or with Shopify Functions and checkout extensions so it survives platform updates, or tell you when you have outgrown the theme altogether.
Payment webhooks can arrive twice, late or out of order, and the handler trusts every one. We make order state follow the provider's record, process Stripe and Razorpay events idempotently, and reconcile daily so a mismatch is a report, not a complaint.
An hourly sync with a third-party system reachable only through its API, with values normalised at the boundary so unchanged records stop looking changed.
Read the write-up →Asked by Manchester teams.
How do you work with teams in Manchester?+
Four hours of every working day overlap with yours, set across your Manchester morning, so stand-up and review happen live. We join your calls and work in your tools: Slack, GitHub and Linear. You talk directly to the engineer who writes the code. When you get back from lunch, the afternoon's work is waiting in pull requests, with notes on what changed and why, and runbooks written as we go.
Do you build for Manchester retailers and media companies?+
Yes. For online retailers we build the joins that decide the margin: stock that is right across the website, marketplaces and warehouse, returns that flow back into sellable stock, and order data that reconciles with the 3PL and the payment provider. For broadcasters and suppliers at MediaCityUK we build content and rights metadata services, delivery APIs for streaming partners, and audience features with moderation designed in.
How does your rate compare to hiring in Manchester?+
ITJobsWatch puts the median advertised salary for a software engineer in Manchester at around £75,000. Our published rate is $35/hour with a $5,000 minimum, or $5,400 a month for one engineer embedded in your team. There is no recruiting time and no employment overhead, and we can start within days of the first call. A fixed-price two-week piece at $2,800 lets you judge us on output first.
Can you take over a platform a Manchester agency built?+
Yes. In Manchester a retail or media platform often outlives the agency that built it, so this is familiar work. After a 30-minute call with the engineer, we read the code, run it, and write down how it actually works: architecture notes, the risky paths and what we would change first. That becomes a written plan within a week. A fixed-price two-week piece then ships the first real change.
Have you built a store like ours?+
We build stores from the parts of commerce that usually go wrong, and those are what we work on every day: syncing with a third-party system that only speaks through its API, handling webhooks that arrive twice, and background jobs that must not lose or repeat work. On a call we will walk you through how that applies to your store.
Shopify, headless, or fully custom?+
Start with Shopify if a theme and a few apps cover you; that is cheaper than anything we would build. Go headless when the storefront must do things a theme cannot, or share a front end with other products. Build on Medusa or commercetools when the catalogue, pricing or order flow is genuinely unusual. Most stores never need the third option, and we will say so.
Can you connect our ERP or warehouse system?+
Usually, if it has an API or can export files on a schedule. We start by agreeing which system owns each field, such as stock, price and order status, because most sync bugs come from two systems both believing they are the source of truth. Then we build the sync with retries, a log of every change, and a daily reconciliation report.
Which payment providers do you work with?+
Stripe, Razorpay, and Shopify Payments when the store runs on Shopify. Choose the one that suits your markets and fees; we earn nothing from any of them. The work that matters is the same for all three: treat the provider as the record of what was paid, handle every webhook idempotently, and test refunds and partial captures, not only the happy path.
How do you prepare for a sale or a launch?+
We load-test the whole journey, from landing page to paid order, at the traffic you expect and beyond it. We find what breaks first, which is usually a third-party script, an uncached page or the stock check, and fix it before the day. During the sale itself, the engineer who did that work is watching the dashboards with you.