Backend and API development in Manchester
A broadcast supplier at MediaCityUK lives or dies on metadata. A programme arrives with rights windows, territories, versions, subtitles and music cues, and all of it has to follow the content from edit suite to playout to streaming platform without anyone retyping it. The backends that carry this were often built one delivery requirement at a time, and each new platform partner adds another export script and another place for the data to disagree.
We build the service underneath: one model of the content and its rights, APIs that each delivery partner reads from, and queues that retry a failed delivery without sending it twice. We work in Node and Python on PostgreSQL, design the contract before the code, and leave documentation your own team and your partners can build against without us on the call.
Manchester's software market has two centres of gravity, a tram ride apart. MediaCityUK in Salford is home to BBC North and ITV, and to the production companies, post houses and broadcast suppliers that grew up around them. Their systems are about media and rights: asset libraries, scheduling, metadata that has to follow a programme from edit to broadcast to streaming, and the comments, votes and uploads that now come with so many shows. Anything that hosts what the public posts needs moderation designed in from the first episode, because the busiest night is usually the launch.
The other centre is online retail. Greater Manchester is home to THG, boohoo, AO and Auto Trader, and that concentration has produced a generation of engineers and smaller brands who think in conversion rates, warehouse cut-offs and peak trading. The mid-sized retailers we hear from have usually outgrown their first platform in stages, and the joins between the shop, the warehouse and the finance system are where the money leaks. Between the broadcasters and the retailers sit the city's digital agencies, building for clients across the North and London, and they often need engineering capacity for a quarter rather than another permanent seat.
Hiring here is cheaper than London but not cheap. ITJobsWatch puts the median advertised salary for a software engineer in Manchester at £75,000 over the six months to September 2026, and GCHQ, which opened its Manchester site in 2019, now competes for the same security-minded engineers. Retailers and agencies feel the squeeze most in the run-up to peak, when a build has a fixed date and a permanent hire would arrive after it.
Working with us from Manchester fits the day you already have. Four hours of every working day overlap with yours, set across your morning, so stand-up, review and decisions happen live with the engineer who writes the code. The afternoon runs on pull requests and written updates in your own Slack, GitHub and Linear, waiting for you when you get back from lunch, with runbooks and architecture notes written as the work goes.
We are the right fit for a defined build, a deadline before peak, or a quarter of extra senior capacity for an agency that has won more work than it can staff. Start with a fixed-price two-week piece and judge us on the result. For agencies, we work white-label under your name, in your repositories and your tools.
Four ways this arrives.
We read the code, write down what it does versus what everyone believes it does, and give you the list of the five things most likely to page someone at night. Then we fix those first.
Usually queries, not architecture. We profile under real traffic, fix the plans and the indexes, and only then discuss whether anything needs splitting apart.
A mobile client, a partner integration, a public API. We design the contract first, version it properly, and write the docs your consumers will read.
Jobs that silently vanish, retries that duplicate charges, a queue nobody monitors. We make it idempotent, observable, and boring.
A moderated messaging backend where sends acknowledge in-band and the review runs behind them.
Read the write-up →Asked by Manchester teams.
How do you work with teams in Manchester?+
Four hours of every working day overlap with yours, set across your Manchester morning, so stand-up and review happen live. We join your calls and work in your tools: Slack, GitHub and Linear. You talk directly to the engineer who writes the code. When you get back from lunch, the afternoon's work is waiting in pull requests, with notes on what changed and why, and runbooks written as we go.
Do you build for Manchester retailers and media companies?+
Yes. For online retailers we build the joins that decide the margin: stock that is right across the website, marketplaces and warehouse, returns that flow back into sellable stock, and order data that reconciles with the 3PL and the payment provider. For broadcasters and suppliers at MediaCityUK we build content and rights metadata services, delivery APIs for streaming partners, and audience features with moderation designed in.
How does your rate compare to hiring in Manchester?+
ITJobsWatch puts the median advertised salary for a software engineer in Manchester at around £75,000. Our published rate is $35/hour with a $5,000 minimum, or $5,400 a month for one engineer embedded in your team. There is no recruiting time and no employment overhead, and we can start within days of the first call. A fixed-price two-week piece at $2,800 lets you judge us on output first.
Can you take over a platform a Manchester agency built?+
Yes. In Manchester a retail or media platform often outlives the agency that built it, so this is familiar work. After a 30-minute call with the engineer, we read the code, run it, and write down how it actually works: architecture notes, the risky paths and what we would change first. That becomes a written plan within a week. A fixed-price two-week piece then ships the first real change.
Can you work in our existing codebase?+
Yes, and it is most of what we do. We do not require a rewrite as a condition of working with you. If we think a rewrite is genuinely the right call we will say so, with the reasoning and the cost, and you can decide.
What if the backend is in a language you do not list?+
Then we will tell you. We are useful in Node, Python and TypeScript. We can read Go and PHP well enough to migrate off them. We would not take a Rust or Elixir project and learn it on your budget.
Do you write tests?+
For anything with money, permissions or data loss in it, yes. We do not chase a coverage number. We will tell you which parts are covered and which are not in the handover notes.
Who owns the code?+
You do, from the first commit. Repositories live in your organisation. If we set them up, we transfer them before the first invoice.
What happens when the engagement ends?+
You get runbooks, architecture notes and a recorded walkthrough. We stay available for questions for a month at no cost, because a handover that needs us on retainer is not a handover.