Ecommerce development in Birmingham
The Jewellery Quarter is still full of people who make things, and many of them now sell online directly. That brings problems generic shop templates handle badly: made-to-order pieces with a lead time, ring sizes and engraving, stock that is one of a kind, prices that move with the metal, and hallmarking that has to be shown correctly. The workshop runs on skill; the website often runs on workarounds.
We build ecommerce that matches how a maker actually works. Product options that reflect what can really be made, lead times that come from the workshop's queue, one-off stock that disappears the moment it sells, and orders that flow to the bench with every detail attached. Often that is a well-configured Shopify store with a few custom pieces; sometimes it needs more. We will tell you which, and why.
Birmingham's software buyers are mostly not software companies. The city runs on financial and professional services: HSBC UK's head office at Centenary Square, the Birmingham office Goldman Sachs opened in 2021 with a technology focus, and the accountancy and law firms around Colmore Row and Snowhill. What they bring us is internal systems rather than consumer products: client portals, case and matter management, reporting that currently takes a week of spreadsheets, and integrations between platforms that different departments bought at different times.
Construction, transport and manufacturing make up the rest. HS2's Curzon Street terminus and the regeneration around it keep engineering consultancies, contractors and their supply chains busy, and those firms run on drawings, inspections, documents and project controls spread across too many tools. Manufacturing brings its own lesson. The 2025 cyber attack on Jaguar Land Rover stopped production at its West Midlands plants for weeks and reached deep into the supplier base, and suppliers now want business systems they can restore quickly and integrations that pick up cleanly when they come back.
The city has also watched its council's Oracle programme. The Register reports a forecast cost of £144.4 million against an original estimate of around £19 million, with the finance system still not working as intended. The lesson local buyers draw is the right one: customise less, test the money flows before go-live, and keep the people who use the system in the room. Hiring is competitive but cheaper than London, and the banks and professional firms compete for the same engineers. ITJobsWatch puts the median advertised salary for a software engineer in Birmingham at £70,000 over the six months to September 2026.
Working with us from Birmingham needs no adjustment on your side. Four hours of every working day overlap with yours, set across your morning, so stand-up and the decisions that follow happen live with the engineer who writes the code. The afternoon runs on written updates and pull requests in your own Slack, GitHub and Linear, with runbooks and architecture notes written as the work goes.
We are the right fit for a defined piece of work: an integration, a replacement for the spreadsheet, a portal with a deadline, or the groundwork before your own hire starts. We add senior capacity within days, begin with a fixed-price two-week piece so you can judge the output, and work white-label under your name for agencies.
Four ways this arrives.
The ERP updates overnight, the store sells all day, and by morning the two do not match. We build the sync as a queue with retries and reconciliation, decide which system wins for each field, and alert on drift before a customer buys stock you do not have.
Or checkout slows until people give up. We cache what can be cached at the edge, keep live stock checks off the browsing path, load-test the shape of a real launch rather than a steady trickle, and queue anything that cannot scale.
Bundles, B2B price lists, subscriptions, delivery rules by postcode. We build it as a custom Shopify app or with Shopify Functions and checkout extensions so it survives platform updates, or tell you when you have outgrown the theme altogether.
Payment webhooks can arrive twice, late or out of order, and the handler trusts every one. We make order state follow the provider's record, process Stripe and Razorpay events idempotently, and reconcile daily so a mismatch is a report, not a complaint.
An hourly sync with a third-party system reachable only through its API, with values normalised at the boundary so unchanged records stop looking changed.
Read the write-up →Asked by Birmingham teams.
How do you work with teams in Birmingham?+
Four hours of every working day overlap with yours, set across your Birmingham morning, so stand-up and the day's decisions happen live. We join your calls and work in your tools: Slack, GitHub and Linear. You talk directly to the engineer who writes the code. The afternoon carries on in pull requests and written updates you can read when you are back at your desk, with runbooks and architecture notes written as we go.
Do you build for Birmingham law and accountancy firms?+
Yes. For the firms around Colmore Row and Snowhill we build client portals that work on a phone and ask for each piece of information once, matter and case management tools, and reports that assemble themselves instead of taking a week of spreadsheets. For accountancy practices we build AI features that pull figures from bank statements and receipts, suggest categories and put the result in front of an accountant to approve.
How does your rate compare to hiring in Birmingham?+
ITJobsWatch puts the median advertised salary for a software engineer in Birmingham at around £70,000. Our published rate is $35/hour with a $5,000 minimum engagement. There is no recruiting time and no employment overhead, and we can start within days of the first call. Most clients begin with a fixed-price two-week piece at $2,800, which lets you judge us on working software before committing to more.
Should we replace our ERP or build around it?+
Usually build around it, at least first. Birmingham has seen what heavy customisation can cost. Most of the pain sits in the gaps between an ERP and the rest of the business, and every customisation makes the ERP harder to upgrade. We build small tools alongside it that talk to it through supported interfaces. If replacement is genuinely the answer, we will say so and set out what to test before go-live.
Have you built a store like ours?+
We build stores from the parts of commerce that usually go wrong, and those are what we work on every day: syncing with a third-party system that only speaks through its API, handling webhooks that arrive twice, and background jobs that must not lose or repeat work. On a call we will walk you through how that applies to your store.
Shopify, headless, or fully custom?+
Start with Shopify if a theme and a few apps cover you; that is cheaper than anything we would build. Go headless when the storefront must do things a theme cannot, or share a front end with other products. Build on Medusa or commercetools when the catalogue, pricing or order flow is genuinely unusual. Most stores never need the third option, and we will say so.
Can you connect our ERP or warehouse system?+
Usually, if it has an API or can export files on a schedule. We start by agreeing which system owns each field, such as stock, price and order status, because most sync bugs come from two systems both believing they are the source of truth. Then we build the sync with retries, a log of every change, and a daily reconciliation report.
Which payment providers do you work with?+
Stripe, Razorpay, and Shopify Payments when the store runs on Shopify. Choose the one that suits your markets and fees; we earn nothing from any of them. The work that matters is the same for all three: treat the provider as the record of what was paid, handle every webhook idempotently, and test refunds and partial captures, not only the happy path.
How do you prepare for a sale or a launch?+
We load-test the whole journey, from landing page to paid order, at the traffic you expect and beyond it. We find what breaks first, which is usually a third-party script, an uncached page or the stock check, and fix it before the day. During the sale itself, the engineer who did that work is watching the dashboards with you.