Web platform development in London
News does not arrive on a schedule, and neither does the traffic. London's publishers and media businesses run web platforms that sit quiet for weeks and then take a spike when a story breaks, usually at the moment the paywall, the subscription check and the content system all have to answer at once. The platforms that struggle tend to have one database doing three jobs, and a cache nobody trusts.
We work on the platform underneath the pages: the entitlement service that decides who can read what, the subscription and billing integration, the editorial tools, and the caching layer that lets a busy article be served without touching the database. We load-test against the traffic pattern you actually see, and we write down which parts degrade gracefully and which parts need a person watching on the night.
Financial services drive more of London's software demand than any other sector. Payments companies, challenger banks, wealth platforms and brokers need ledgers that reconcile, APIs that stay correct when a partner retries, and apps customers trust with their money. Most of them reached the market fast, which was the right call at the time, and now run systems built for launch rather than for the size they have become. The work is making those systems dependable without stopping the business that runs on them.
Insurance is its own case. The specialty insurers, managing agents and brokers around Lloyd's still run much of their work on ageing policy administration platforms and spreadsheets that travel between firms by email. Lloyd's has moved away from Blueprint Two, the market-wide programme that was meant to digitise placement and claims, so each firm is modernising its own systems one integration at a time. The City's law firms and consultancies sit alongside them, holding decades of documents and few ways to search them by meaning.
Media, retail and the public sector bring different problems. Publishers run subscriptions, paywalls and content systems that have to hold up on a busy news day. Direct-to-consumer brands outgrow their first shop as they start selling into Europe and the US. Suppliers to councils and NHS bodies build services that have to work for every resident, including people using a keyboard or a screen reader. Hiring is the common constraint. ITJobsWatch puts the median advertised salary for a software engineer in London at £98,750 over the six months to September 2026, and banks, fintechs and the large technology firms compete for the same people.
Working with us from London is straightforward. Four hours of every working day overlap with yours, set across your morning, so stand-up, code review and the decisions that follow happen live. You talk to the engineer who writes the code, in your own Slack, GitHub and Linear. The rest of the day moves forward in pull requests you can read at your desk, with runbooks and architecture notes written as the work goes.
We are the right fit when you have a defined piece of work and need senior engineers on it this month rather than next quarter. Start with a fixed-price two-week piece and judge us on what ships. We add capacity while a London hire is still in progress, and we work white-label under your name for agencies.
Four ways this arrives.
We replace the role column with a permission model that can express teams, access to individual resources and roles the customer defines, add SAML or OIDC sign-in, and write the audit log their security questionnaire will ask about.
Or very nearly did. We find every query that can cross a tenant boundary, enforce the tenant in one layer rather than in every handler, and add tests that try to read across that boundary on purpose.
We build the admin side properly: search across organisations, an audited view-as-user mode, and screens for access and usage. Support stops asking an engineer to run a query against production every time a customer says something looks wrong.
An early Next.js app with auth stitched into middleware, a custom server, and a release process that lives in someone's head. We move it forward in small steps, with preview environments and a pipeline anyone on the team can ship from.
A Next.js platform scoped per organisation, where an administrator can view the app as any other user and each Tableau report opens only for people granted it.
Read the write-up →Asked by London teams.
How do you work with teams in London?+
Four hours of every working day overlap with yours, set across your London morning, so stand-up and code review happen live. We join your calls and work in your tools: Slack, GitHub and Linear. You talk directly to the engineer who writes the code. Outside the overlap, the work carries on in pull requests you can read at your desk, and runbooks and architecture notes are written as we go.
Do you build for London fintechs and insurers?+
Yes. For payments companies, challenger banks and wealth platforms we build ledgers that reconcile, webhook handling that stays correct when a provider retries, and React Native apps with biometric sign-in and step-up checks for risky payments. For insurers, managing agents and brokers around Lloyd's we replace spreadsheet workflows with internal tools: bordereaux intake, referral queues and approvals, connected to the policy systems you already run.
How does your rate compare to hiring in London?+
ITJobsWatch puts the median advertised salary for a software engineer in London at roughly £99,000. Our published rate is $35/hour, with a $5,000 minimum engagement. There is no recruiting time and no employment overhead, and we can start within days of the first call. Most clients begin with a fixed-price two-week piece at $2,800, so you judge us on working code before committing to more.
Can you work white-label for a London agency?+
Yes. London agencies bring us in when a client project needs more senior backend, mobile or infrastructure work than the team has free. We work under your name, in your repositories and your client's tools, and you stay the face of the project. The NDA comes before specifics, the code belongs to the client from the first commit, and runbooks and architecture notes are written as we go.
What is wrong with a role column?+
Nothing, until you have more than one kind of customer. A role says who a user is; most real questions are about what they can do to one specific thing, inside one specific organisation. Encoded as role checks, every new requirement becomes a code change in many places. We model permissions as data, check them in one place, and test them like any other logic.
Should we use an auth provider or build our own?+
Use a provider for identity: passwords, magic links, SSO and multi-factor. It is a solved problem and getting it wrong is expensive. Authorisation, meaning what a signed-in user may do, is specific to your product and usually belongs in your own code and database. We wire the first to the second and keep the line between them clear.
How do you handle multi-tenancy?+
Usually one database with a tenant ID on every row, enforced in one place: Postgres row-level security, or a data-access layer every query has to pass through, rather than each handler remembering. A separate database per tenant is sometimes right, for one very large customer or strict isolation, and we will say if that applies to you.
Where does it get hosted?+
Wherever suits your team. Vercel is the least effort for Next.js and fine for most platforms. If cost or long-running background work make that awkward, we run it in containers on Railway, AWS or your own Kubernetes. The repository, the cloud accounts and the bill are in your name either way.
What do enterprise customers ask for, and can you build it?+
Single sign-on through SAML or OIDC, audit logs, role management, session controls, encryption and data export. We build each of them into the platform and help you answer the technical questions on a customer's checklist accurately, so the security conversation speeds the deal up instead of stalling it.